ART DIRECTOR & STYLIST
         
Eleonora Kudryavtseva ➶
         
Photographer
         
Artem Matsevich ➶
ART DIRECTOR & STYLIST
         
Eleonora Kudryavtseva ➶
         
Photographer
         
Artem Matsevich ➶

STEREOTYPES: STYLIST’S VERSION

The project reveals the real side of a stylist’s job, challenging the glamorous stereotypes surrounding the profession. Often seen as effortless and elegant, styling in reality involves physical work, endless fittings, returns, and heavy lifting — a kind of fashion sport. The heroine genuinely loves her craft, and the shoot captures her strength, multitasking between calls, garment bags, and receipts — all while looking stylish. The project includes three looks that evolve from the stereotypical image of a stylist to a more authentic, behind-the-scenes reality.

hoodie

DICKIES

   BLAZER

TOMMY HILFIGER

    

UNDERPANTS

NUME

   SHOES

VINTAGE

hoodie

DICKIES

   BLAZER

TOMMY HILFIGER

    

UNDERPANTS

NUME

   SHOES

VINTAGE

DRESS

INCANTO

   PANTS

ROBERTO CAVALLI

    

SHOES

VINTAGE

ALL

VINTAGE

ALL

VINTAGE

ALL

VINTAGE

HOODIE

SELA

   SHORTS

MAMA RAZRESHILA

    

BOOTS

ADIDAS

HOODIE

SELA

   SHORTS

MAMA RAZRESHILA

    

BOOTS

ADIDAS

SHIRT

TIMBARY

   PANTS

BELUCCI

    

SHOES

VINTAGE

SHIRT

TIMBARY

   PANTS

BELUCCI

    

SHOES

VINTAGE

DRESS

NUME

   SHOES

VINTAGE

DRESS

NUME

   SHOES

VINTAGE

DRESS

NUME

Credits

ART DIRECTOR & STYLIST
         
Eleonora Kudryavtseva ➶
         
Photographer
         
Artem Matsevich ➶
         
PRODUCER
         
Victoria Skorikova ➶
         
PRODUCER'S ASSISTANT
         
Ekaterina Bairakova ➶
Makeup Artist
         
Irina Chatskaya ➶
         
Hair Stylist
         
Karina Atanova ➶
         
Gaffer
         
Leonid Voyt ➶
Model
         
Altana ➶ @ Grace ➶
         
Set designer & location
         
Dom Kultury s Blestkami 
         
Backstage photographer
         
Anastasia Likkey 

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