Under the heat of a summer day, The Badlon Magazine x Puma Project for H‑Street merges urban rhythm, community spirit, and creative exchange, curating a talented collective of emerging artists at the intersection of art, fashion, youth culture, and contemporary image-making. While centered on the launch of Puma's latest sneaker release, the collaboration evolves far beyond footwear.
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Under the creative direction of Victoria Gogh, and captured through the lens of Boris Camaca [photography] and Romain Szuwalski [video], Badlon revisits Puma's archival sport backpacks, deconstructing and transforming them into unique upcycled pieces crafted by artist Polina Tarasova. Here, sustainability functions both as a conceptual and material approach, embedding the project's narrative at every level.

More than a collaboration, Badlon x Puma for H-Street is produced exclusively for the digital platform of Badlon Magazine and expanded through cross-posting across Puma's social networks to embody a shared commitment to fostering creative communities built on authenticity, artistic dialogue, and collective authorship. The cast gathers close friends, artists, emerging talents, and collaborators from Badlon's organic network—from conceptual narrative to the choice of models and contributors surrounding the project.