Modern sport is an achievement-oriented industry that exploits human bodies for the show. Big championships like the Olympic Games may become fateful, psychologically and physically traumatic experiences for athletes, whereas for the audience it’s simply another form of entertainment. The image of modern amateur sports and physical activities, such as fitness, pilates, crossfit, stretching, etc. usually revolves around the concept of self- care and pleasure, yet it is still largely focused on professionalism, trim bodies, perfect physique, determined and focused faces.
World Pleasure Sports Championship is a campaign for ARCHIVARIUS brand that imagines how a tournament that aims for participants to enjoy sports, regardless of their performance or achievements, would look like. The WPSC Committee believes that sport is an excellent way to explore (not to exploit!) one's body, make connections, and discover what pleasure is all about.