photography
Elina Shevchenko ➶

ARCHIVARIUS

Modern sport is an achievement-oriented industry that exploits human bodies for the show. Big championships like the Olympic Games may become fateful, psychologically and physically traumatic experiences for athletes, whereas for the audience it’s simply another form of entertainment. The image of modern amateur sports and physical activities, such as fitness, pilates, crossfit, stretching, etc. usually revolves around the concept of self- care and pleasure, yet it is still largely focused on professionalism, trim bodies, perfect physique, determined and focused faces.

World Pleasure Sports Championship is a campaign for ARCHIVARIUS brand that imagines how a tournament that aims for participants to enjoy sports, regardless of their performance or achievements, would look like. The WPSC Committee believes that sport is an excellent way to explore (not to exploit!) one's body, make connections, and discover what pleasure is all about.

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Credits

TEAM
  
art direction, graphic design & texts
Andrey Lopatin ➶
  
photography
Elina Shevchenko ➶
  
styling
Pavel Babak ➶
  
production
Natalie Kruglova ➶
  
light
Gennadii Belykh ➶
  
hair
Liliya Shakirova ➶
 
makeup
Ksenia Yarmak ➶
 
style assistant
Polina Evina ➶
 
casting
@only__el   
 
@streeterror 
 
@po_reglamentu 
 
@pavelshnobel 
 
location
Mixt Sport ➶
 
 
MODELS
  
Anastasia
  
Ksushag
 
Andrey
 
Zhuk MA:
 
Dani
 
Keeper MA:
 
Iosif
 
Ivan
 
Justin
 
 
MANY THANKS to
  
@lumpenmen ➶
  
@vidunja ➶
  
@maxcuzin ➶
  
@sasha_bangbang ➶
  
@smilelemental ➶
  
@vitalybezpalov ➶
  
@white.sleep ➶
  
@a.y.n.e.s ➶
  
@dingard ➶
  
@slavnayallli ➶
  
@sdpnd ➶
  
@yandex300000000 ➶

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