Badlon Issue 5:

La Famille
Moderne

Videography & Direction

Romain Szuwalski

Creative Direction

Boris Camaca & Victoria Gogh

La Famille Moderne explores life in an artistic commune as a vision of the future that has already been realized in the past.
We observe people gathered at a communal dining table, practicing yoga, attending lectures, and engaging in spiritual activities—in groups, in pairs, or alone. They are apparently immersed in something creative, having consciously formed a community. But what should we call it? The modern term “coliving” feels too mundane, failing to capture the place’s uniqueness and collective essence. While “creative commune may sound less contemporary, it is a more fitting description.
This term originates from the 1920s when such communes were a hallmark of the era. In our previous issue, we discussed Villa Noailles in Hyères, owned by Viscount Charles and Viscountess Marie-Laure de Noailles. For many years, it served as exactly such a commune. It was home to Salvador Dalí, Luis Buñuel, Jean Cocteau, Francis Poulenc, and many other friends and acquaintances from Parisian art circles and the broader bohemian world. Some were married, others engaged in complex romantic relationships; some were close friends, while others were mere acquaintances—or almost accidental guests who stayed longer than planned. Yet they all gathered here, forming new connections and sharing life and creativity.
In the 1920s, there were quite a few such communes—one might think of Maxim Gorky’s house on Capri or Chanel’s villa Bel Respiro. Nearby stood Villa E-1027, designed by Eileen Gray, where she and her companion, Jean Badovici, often lived alongside friends—architects, artists, and designers, including Le Corbusier, who eventually adorned its walls with murals. Even the house featured in our shoot, the renowned Maison Louis Carré, designed by the eminent Finnish modernist Alvar Aalto for the Parisian art dealer and gallerist Louis Carré, was, if not a commune, then a gathering place where clients and artist friends such as Raoul Dufy, Édouard Vuillard, Fernand Léger, and Le Corbusier spent extended stays. It’s easy to see why such spaces flourished in Europe between the two world wars.
Each new wave of liberalization in the Western world sparked a resurgence of communes. The anti-war movement and the rise of youth culture in the 1960s gave birth to hippie communes, while the nonconformism of the 1990s brought squats. Political correctness, marriage equality, and new ethical paradigms have led to today’s co-living spaces. Perhaps our imminent future lies in shared living among creative professionals of all ages.
A high priestess of indeterminate age, languid young men, dreamy women, gender non-conforming individuals—dress them in 1920s Chanel garments, and they could easily fit into home theater performances at Villa Noailles. They have gathered to preserve their uniqueness among like-minded people. This is their chosen family—for a summer, a year or three, or perhaps the rest of their lives.
For the characters in this story and the real people living this way, cohabitation is no longer tied to anti-bourgeois rebellion or the sexual revolution. Instead, it represents a free and serene social and spiritual choice. The absence of a traditional family, children, and grandchildren is not the result of unfortunate circumstances or shattered hopes for happiness. It is a form of social fulfillment and an opportunity for personal joy. At the same time, it addresses the practical challenges of a modern world where property prices are soaring and family ties are unraveling at roughly the same pace.
Our article in last year’s issue was titled Sensuality in Uncertain Times. Since then, the world has grown even more unpredictable. The lifestyles it once offered are no longer beyond question either. Our ability to find happiness now depends on how well we can adapt to constant change—and whether we are willing to embrace it.

Elena Stafyeva

Credits

Videography and Direction
         
Romain Szuwalski
         
Creative Direction
         
Boris Camaca ➶
         
Victoria Gogh ➶
         
DoP
         
Romain Szuwalski ➶
         
Style
         
Victoria Gogh ➶
         
Style Assistants
         
Yunga Chad ➶
         
Maïlys Pereira ➶
         
Daria Sorokina ➶
         
Makeup
         
Sophia Gunev ➶
         
Makeup Assistant
         
Stephanie Gasteiger ➶
         
Hair
         
Dalibor Vrtina ➶
         
Hair Assistant
         
Lyera Richard ➶
         
Production
         
Alina Serykh ➶
         
Set Design
         
Amandine Richard ➶
         
Raphaël Singler ➶
         
Casting Director
         
Conan Laurendot ➶
         
models
         
Cody Bop ➶
         
Zacharie Villot ➶
Success Models ➶
         
Michel 
Agence Silver ➶
         
Talytha Pugliesi ➶
W360 Paris ➶
         
Anna Marie ➶
         
Inès Pottier ➶
W360 Paris ➶
         
Kouro
Post-production & Color Grade
         
Romain Szuwalski ➶
         
Original music
         
Christian Bjerkeli ➶
         
Special Thanks
         
         
Maison Louis Carré ➶
         
Kafard Films ➶
 ➶
         
FILMANTIQ ➶
         
RE:VOIR ➶
         

Latest Special Projects

All Special Projects